Why does AI feel so unpredictable when you first start using it? Because your account begins in a complete void — no context, no shared language, no understanding of who you are. This article explains why early answers feel chaotic, and how to shape the system into something genuinely useful.
Articles
Marketing Strategies for Small Businesses in a Tough Economy
Learn how small service businesses can strengthen customer relationships, attract new clients, and grow, even in a tough economy, with actionable marketing strategies and digital tools.
The Real Cost of Going Solo: Are You Charging Enough?
A lot of small business aren’t charging enough – and they don’t realise it. Sound like you? Read on to find out if you are, and what you can do about it.
A Franchisor’s Guide to Maximising Franchise Success Through an Effective Digital Strategy
Explore the vital role of digital strategy in franchise development and marketing, and learn how to enhance franchise success through effective website design and functionality.
Crafting a Compelling ‘About Us’ Page: Best Practices for Small Service Businesses in New Zealand
Your ‘About Us’ page isn’t just a digital handshake; it’s the storytelling platform where your brand comes to life. For small service business owners in New Zealand, from tradies to home service providers, this page is your chance to make a lasting impression.
Increase your online sales with abandoned cart remarketing
Abandoned Cart Remarketing could increase sales through your ecommerce website by up to 30%. So why aren’t you doing it yet? This post explains what abandoned cart remarketing is, how it works, and how to optimise it.
