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Marketing Strategies for Small Businesses in a Tough Economy

Learn how small service businesses can strengthen customer relationships, attract new clients, and grow, even in a tough economy, with actionable marketing strategies and digital tools.

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The Real Cost of Going Solo: Are You Charging Enough?

A lot of small business aren’t charging enough – and they don’t realise it. Sound like you? Read on to find out if you are, and what you can do about it.

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A Franchisor’s Guide to Maximising Franchise Success Through an Effective Digital Strategy

Explore the vital role of digital strategy in franchise development and marketing, and learn how to enhance franchise success through effective website design and functionality.

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Crafting a Compelling ‘About Us’ Page: Best Practices for Small Service Businesses in New Zealand

Your ‘About Us’ page isn’t just a digital handshake; it’s the storytelling platform where your brand comes to life. For small service business owners in New Zealand, from tradies to home service providers, this page is your chance to make a lasting impression.

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Increase your online sales with abandoned cart remarketing

Abandoned Cart Remarketing could increase sales through your ecommerce website by up to 30%. So why aren’t you doing it yet? This post explains what abandoned cart remarketing is, how it works, and how to optimise it.

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Planning an ecommerce website – Product and Product Catalogue Considerations

Careful planning of an ecommerce website is critical to its success, and your product catalog decisions are at the heart of that process. These are the product questions we ask when planning a new ecommerce website with our customers.

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