Introduction Running a small service business is no easy feat, especially in today’s tough economy. You might be juggling day-to-day operations, managing tight budgets, and trying to stay ahead of the competition—all while figuring out how to keep your customers coming back. Marketing can often feel like a daunting task, especially when you’re short on […]
Articles
The Real Cost of Going Solo: Are You Charging Enough?
When JM asked his networking group what they thought his services cost, he was shocked. They believed he was undercharging by at least a third. The reality is, many tradies stepping into small business ownership don’t know what to charge. You might think that getting paid the same as before is enough, but there’s more […]
A Franchisor’s Guide to Maximising Franchise Success Through an Effective Digital Strategy
Explore the vital role of digital strategy in franchise development and marketing, and learn how to enhance franchise success through effective website design and functionality.
Crafting a Compelling ‘About Us’ Page: Best Practices for Small Service Businesses in New Zealand
Your ‘About Us’ page isn’t just a digital handshake; it’s the storytelling platform where your brand comes to life. For small service business owners in New Zealand, from tradies to home service providers, this page is your chance to make a lasting impression.
Increase your online sales with abandoned cart remarketing
Abandoned Cart Remarketing could increase sales through your ecommerce website by up to 30%. So why aren’t you doing it yet? This post explains what abandoned cart remarketing is, how it works, and how to optimise it.
Planning an ecommerce website – Product and Product Catalogue Considerations
Careful planning of an ecommerce website is critical to its success, and your product catalog decisions are at the heart of that process. These are the product questions we ask when planning a new ecommerce website with our customers.